Iron Butterfly, James Cotton, Concert Show-Back Handbill, BG157-PC, 1969, Original, Fillmore, San Francisco Collectible Bill Graham Music Psychedelic

Iron Butterfly Fillmore Concert handbill BG157 1/23-26/1969
Iron Butterfly, James Cotton Blues Band, A.B. Skhy

Fillmore West
Artist: Lee Conklin
4 5/8 x 7 inches
Handbill with upcoming shows on back.
ABOUT HANDBILLS:
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other.  They represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron..